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On July 24, 2009, TV Guide Network announced that it had acquired the exclusive cable rights to the show and would air the fourth-season episodes two weeks after its ABC run with an option to strip the show daily, with plans to air it weekly starting in the fall of 2010.although there was talk of moving Lost to that same timeslot.The backlash from its fans prompted ABC to move the show to Wednesdays at pm Eastern/ pm Central starting January 6, 2010, where it was thought that it would better complement its Wednesday hits Modern Family and Cougar Town, Two years later, on May 16, 2006, ABC announced that Ugly Betty would be part of the 2006–2007 North American season lineup as a weekly hour-long series; the initial order was for 13 episodes.ABC had announced the title of the series would be Betty the Ugly, a change from its developmental title, but changed it back to Ugly Betty on July 14, 2006, although the Ugly Betty title was already being used in promotions prior to this date on Citytv.The departure of Pennette and Hayman added to the constant off-camera turnovers on the series, including the exiting or firing of five writers.These turn of events may have also contributed to Rebecca Romijn's decision to no longer be a full-time regular on the series in the third season, citing the move by new writers to make changes in the direction of several characters, especially Romijn's role as Alexis. As a result of the strike, creator Silvio Horta delayed plans for a musical episode and having Lindsay Lohan on board for a possible storyline until the third season.On May 6, 2008, ABC announced that starting with the third season, Ugly Betty would return to New York City and start production there.The move was done to bring the authenticity of the great series' setting into the show and to take advantage of a tax credit offered by the State of New York's Governors Office of Motion Picture and Television Development.
It was produced by Silent H, Ventanarosa, and Reveille Productions partnered with ABC Studios and executive produced by Salma Hayek, Silvio Horta, Ben Silverman, Jose Tamez, and Joel Fields.
On October 13, 2006, ABC ordered a full season pick-up for the series, beyond the original 13 ordered at the May Upfronts due to its premiere ratings.
ABC originally announced 22 episodes for the season 1, but increased the number of episodes by one to 23.
However, viewership dropped significantly in the show's third season, particularly in the important 18–49 age group.
In October 2009, the series was moved to Fridays, where it had trouble finding an audience.